Corporate Product Leader, entrepreneur and endurance athlete helping organizations create meaningful digital products and customer experiences.
I help organizations turn customer needs, data and technology into products people actually want to use.
Throughout my career I've worked across digital marketing, product management and customer experience, always focused on one thing: creating meaningful value for both customers and businesses.
Alongside my corporate journey, I've also built an entrepreneurial venture around sports nutrition and the endurance community, giving me firsthand experience with building brands, products and customer relationships from the ground up.
Helping organizations build digital products grounded in real customer needs and measurable business outcomes.
Years on the agency side taught me how customers think, decide and build relationships with brands.
Alongside my corporate career I built a project around Skratch Labs — hands-on brand, commerce and community experience.
From startups to international brands — always with the same goal: building better customer experiences and measurable business impact.
Building a digital agency and delivering campaigns for leading Czech and international brands.
Shifting from communication into strategy and digital product design.
Leading digital products, customer journeys and large-scale transformation initiatives.
Building the Skratch Labs brand on the Czech market and scaling a venture of my own.
Entrepreneurship teaches you things you simply can't learn inside a corporation.
Skratch Labs is proof that I don't just design strategy — I ship it.
Sports nutrition brand for endurance athletes. Built brand, e-commerce and community from zero.
Visit skratchlabs.cz
Endurance sport taught me long-term thinking, discipline and how to focus on the process instead of instant results. The same principles I bring to building products, teams and ventures.
"Great products are built where human needs, technology and business goals meet."
Real research, real conversations, real empathy.
Every decision serves a clear customer & business goal.
Outcomes, not output. Measured, shipped, iterated.
Working on a digital product, customer experience, innovation or transformation? I'd love to hear your story.